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How To Take Your Freelance Writing Chances
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by: Niall Cinneide
Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price, they are likely to come back time and time again. The goal of any career, particularly as a freelancer, is to have steady business. Instead of continually needing new clients or another job to fill your day, why not utilize repeat business? When you make the most of your freelancing time you are helping yourself to gain more business and maintain that which you already have.For many people getting that first job is the key to success. It is the hardest part of working because more and more people want quality providers and want to use someone who is proven and worth the risk. You cannot get these jobs if you are new. But look at it another way. When you do get to that point, it is important to make the most out of all assignments so that you get return business from that client. This could be any number of things, but should always focus on maintaining a strong working relationship with the client. Providing them with good work, timely work, and listening and meeting their needs will have them coming back to you time and time again.
There is another, even more important, reason to build your business like this. That is referrals. When you do an outstanding job for people, they return time and time again with more business. But, they also tell people about your talents. This can be an outstanding way to use the jobs you get to create more jobs for yourself.
Now, that is not to say that you can not search for new writing job vacancies in other realms as well. But, you must strive to maintain the employment that you already have. By building strong relationships with your clients, you can help them continuously meet their needs while building your business.
About The Author
Niall Cinneide
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How To Overcome The Lyric Writing Hurdles That Are Keeping You Behind
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by: Mantius Cazaubon
The lyric writing side of songwriting is known to create an enormous number of problems for some folks. No matter how hard they try, they are unable to write a single line that they can be pleased with.In many cases these very same people make phenomenal advancements in writing music and melodies. However they just can’t seem to figure out how to come up with suitable lyrics to match them.
If you are facing such a situation, there’s probably no need to worry. By taking certain appropriate steps you should be able to overcome lyric writing hurdles and write songs that deliver.
(1) Here are some essential ideas for overcoming these hurdles.
1. Collaboration
If you’re very good at writing melodies but can’t seem to write a single line, one solution might be collaboration. Instead of beating your head against the wall for ideas, find someone who is very good at writing lyrics and work together. You may be surprised at the wonders that can emanate from a combination of his excellence at writing lyrics and your brilliance at writing melodies.
2. Lyric writing tools
Perhaps you may be hoping for some other solution. While you don’t mind the idea of collaboration, you want to allow yourself to get better at writing lyrics, instead of leaving it to someone else.
As far as I’m concerned, the importance of laying hold on good songwriting “tools” should never be underestimated. Educate yourself as much as you can. Make use of songwriting books, programs, courses, software, articles or whatever valuable resources that you have at your disposal.
3. Motivation
You’ve probably heard it said a thousand times … Without motivation, you won’t go very far. This also applies to your lyric writing. While the songwriting “tools” outlined above can help you improve, without adequate motivation failure is inevitable.
(2) Here are a few tips to help you generate lyric writing ideas.
1. Use different lyrics to bring the same message across.
Choose a theme which is known to have made a few hits. What message does this theme bring across? Write different lyrics that bring the same message across. A typical example of this is John Denver’s “I’m Leaving on a Jetplane” and Wyclef Jean’s “Gone till November”. These songs made hits in different eras. Their basic message was similar … Baby, you don’t need to cry because I’ll return.
2. Add a unique twist to a cliche.
Turn on your radio and you will hear cliches being repeated over and over. Using these very same cliches is simply a futile exercise. My suggestion is to add a unique twist to these cliches. This is something I am focusing on more and more.
A typical example of adding a unique twist to a cliche is found in Dianne Warren’s “Unbreak my Heart” made popular by Toni Braxton. The ever popular cliche, “break my heart”, was twisted.
(3) Here are three lyric writing suggestions.
1. Write a song about a particular incident. Your song should tell a story.
2. Write lyrics that have absolutely nothing to do with anything you’ve actually experienced.
3. Get lyric writing ideas from newspapers, magazines, movies, TV and so on.
Overcoming lyric writing hurdles involves a lot of determination, hard work and perseverance on your part. Implement the suggestions presented above and move one step closer to lyric writing success.
About The Author
Mantius Cazaubon offers lots of valuable songwriting tips, techniques, suggestions and advice on his site http://www.ultimatesongwriting.com. Visit http://www.ultimatesongwriting.com for the ultimate truth about lyric writing and songwriting.
mantius@ultimatesongwriting.com
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How to Multiply Your Freelance Writing Work
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by: Brian Konradt
You can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead of individual assignments. Campaigns achieve better results and cost less in the long-term for clients, compared to individual assignments. And, of course, as the freelancer, you get paid much more for turning out a succession of assignments that assimilate a successful campaign.Here’s how to multiply your writing sales by convincing clients to invest in long-term campaigns, instead of short-term individual assignments.
• Know the short-term and long-term results. A client approaches you to write a brochure. He may or may not know that his product can also benefit from other types of promotional pieces, such as ads, direct mail, news releases, websites, and so on, to sell his product or service. Your job is to educate the client. The brochure may be the first promotional piece in a consortium of promotional pieces. Here, you must know the short-term and long-term view results of the brochure.
The short-term results are the results the brochure will achieve for the client; and the long-term results are the results the brochure will achieve/contribute for the entire campaign. It answers the questions, “How do the results of this brochure fit into the entire campaign?” and “How can these results be strengthened with other forms of promotional materials?”
Show the client how a campaign, that’s comprised of a succession of assignments, can achieve — and exceed — his expectations and outsell and outdo the performance of a single assignment.
• Use “tie-in” services. Whenever a client approaches you with a single assignment, ask yourself what tie-in services can supplement the single assignment. A news release achieves better results when it’s accompanied with a photo. And a press kit — complete with press releases, photos, brochures, and company information — can achieve better results than a single press release. All of these extra tie-in services can turn writing a single press release into multiple writing sales.
• Offer the “concept to completion” benefit. Instead of pitching yourself as a freelancer who can write newsletter copy, pitch yourself as a freelancer who produces newsletters, from copy to completion. You multiply your income by outsourcing parts of the job and delivering a finished product, not a piece of the product. You also can extend your “concept to completion” services by pitching yourself as a marketing consultant, in which you make recommendations to the client as to the best way to market the newsletter.
• Develop strong consultative skills. Besides selling your freelance services, also offer consulting services. Clients pay you to explain ideas, concepts, recommendations and turnkey solutions as to the best way to achieve the results they desire. Consulting with clients can lead to securing freelance work, since clients realize you have the skills and expertise to undertake the task.
• Know the future needs of clients. Clients come with present needs — and future needs. A client may hire you to write a newsletter now, but they’ll also consider you for future work if you know what their future needs are and how to fulfill them. The company may be ushering in a new product line, creating a new division within the company, sponsoring a charity event, or creating a website. All of these future events need a freelancer to do promotional writing and freelance work. That’s you. Your job is to show clients how you’ll address their future needs with solutions that’ll increase their profitability and/or productivity. This is usually accomplished with a proposal through which you pitch yourself as the freelancer who has the solutions to undertake the future tasks.
• Use proposals to secure work. Proposals are an inclusive persuasion tool to convince prospects that you can increase their profitability and/or productivity with your freelance services. Proposals specifically show the client how you intend to achieve the desired results, the time and costs involved, and why you and your solutions are the best choices to boost the company’s profits.
• Adaptations. Any of your freelance writing services can be adapted for websites, turning a single assignment into two assignments. Get paid to write a press release or brochure, and then get paid again to adapt the copy digitally.
• Add-on services, such as desktop publishing services, marketing consulting, compiling and selling media lists, and project coordinating can help multiply your work and your income. Brian Konradt is a former freelance copywriter and graphic designer, and founder of FreelanceWriting.com (http://www.freelancewriting.com), a free website dedicated to help writers master the business and creative sides of freelance writing.
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This article may be freely reprinted, online and offline, without permission as long as no text is altered.
About The Author
Brian Konradt is a former freelance copywriter and graphic designer, and founder of FreelanceWriting.com (http://www.freelancewriting.com), a free website dedicated to help writers master the business and creative sides of freelance writing.
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