The Pervasive Color This Season? Think Pink!

Flip through the fashion and holiday magazines this winter and there is one trend that is impossible to miss. The color pink is the new neutral for everything from designer watches and hand bags to cargo pants and trench coats — all paired with pouty pink lips and manicured nails to match.

Whether bright and bold or soft and subtle, there is a pink that works for anybody, which is why designers and consumers alike have so eagerly embraced it. When incorporated into a wardrobe or a beauty routine, pink makes an eye-catching and fun statement that goes beyond looking good to feeling good.

Long associated with femininity, the connection between women and pink comes from a European legend that baby girls were said to be born in the hearts of pink roses. Legends aside, pink in its varying shades and hues, from tender blush to take-notice magenta, has an uncanny ability to be feminine, playful, and uplifting. With such positive connotations, many companies and magazines are using pink to catch women’s eyes in advertising campaigns and headlines this season.

One company that has understood the value of pink in marketing to women for much longer than just this season is Mary Kay Inc., which is celebrating its 40th year in business this year.

Company founder Mary Kay Ash, who passed away in 2001, founded her company as Beauty by Mary Kay in 1963 with nine independent beauty consultants. She selected pink as the distinctive signature color of her product packaging so they would stand out in the traditionally all-white bathrooms of the day.

What transpired was the creation of one of the most easily recognizable marketing symbols in the world. After Mary Kay Ash requested a local Cadillac dealer paint her car “Mountain Laurel” pink to match the company’s eye and lip palettes, everyone in the independent sales force instantly wanted one. Ash ingeniously crafted the career car program into one of the most coveted sales incentive prizes ever.

Four decades later, Mary Kay Inc. has updated product packaging to platinum and vibrant pink under the brand MK Signature and the company announced this year that it has one million independent beauty consultants in 34 markets worldwide.

In acknowledgement of the 40th anniversary and in honor of the company founder, Mary Kay Inc. has introduced a new fragrance called Tribute, which features notes of Pink Rose of Texas, Pink Grapefruit Tree Blossom, Cherry Blossom, Fairy Slipper Orchid, and Warm Amber Wood. Suggested retail, $40, Tribute is available through Mary Kay Independent Beauty Consultants. To locate one near you, call (800) MARY KAY (627-9529) or visit www.marykay.com.

Courtesy of ARA Content

Shopping Tips and Tricks to Find a Perfect Pair of Shoes

This article will provide you with some useful shopping tips and tricks to finding a perfect pair of shoes.

Following a recent advertising campaign I asked a number of women what information they would find most useful about womens shoes.

After collating the feedback received the majority asked for:-

How to find the right size and width
How to find discount or inexpensive designer shoes
Assurance of return policy/shipping service etc
How to choose fashionable shoes that are comfortable
Reasonable priced shoes without searching all day to compare prices
Quality – how to recognize poor quality shoes

HOW TO FIND THE RIGHT SIZE AND WIDTH

Know your shoe size and always choose a pair in your true size. The size you usually wear.

Most online shoe stores offer half sizes.

Unless the store is in Great Britain or Australia, most online shoe stores list their shoes in US sizes.

Check your country shoe size. For instance I live in England and my size is UK 7. In US this would be a size 9.5 and European size 40.

Not all online shoe stores offer narrow or wide width shoes.

If you require a narrow or wide width shoe try to choose stores that provide these.

It would be disappointing to go shoe shopping and find a pair of shoes you love only to discover the store only offers standard widths.

HOW TO FIND DISCOUNT OR INEXPENSIVE DESIGNER SHOES

The beauty of online shoe shopping is that the majority of the top stores offer up to and more than 100 designer branded shoes.

It is unrealistic to expect to get yourself a pair of Gucci shoes and only pay $30 for them.

However, there are shoe stores that offer such designer names at far lower prices than you would expect to pay at a boutique or mall store.

There are sites that have unique partnerships with designer houses and only offer end of season or discounted items.

Be very wary of doing random searches for designer shoes online.

The increase in fake or replica items is on the increase.

You might end up paying a little more than some of these sites offer. However, shopping with a reputable store will ensure you get what you are paying for and not some fake or replica item that will only be very poor quality.

Sadly sites offering fake goods are
only after your money and not to give you any customer satisfaction in terms of service or quality product.

ASSURANCE OF RETURNS / SHIPPING POLICY

There a few top stores that offer free shipping [usually within the US or their own country] and free returns.

Stores usually only charge for worldwide delivery.

Always check the return policy before actually paying for your shoes.

Reputable online stores offer excellent customer service and make great effort to ensure their customers are happy.

They give you fast delivery and a free or inexpensive return service.

HOW TO CHOOSE FASHIONABLE SHOES THAT ARE COMFORTABLE

Almost all top internet shoe stores offer designer and branded shoes which means they are well made and have comfort elements taken into account.

There will always be reports out there that high heels will ruin your feet.

A poor quality pair of any shoe including high heels certainly will but you can be fashionable without sacrificing the comfort and health of your feet.

Current fashion spreads across an enormous selection of styles which means you don’t have to have towering high heels to be fashionable.

Wedge heels are very fashionable at the moment.

Due to the fact that you have a wedge heel rather than a spike or narrow high heel they are very easy to walk in.

You won’t feel like you have the height they actually are.

Wedge heels give you all the benefits of high heels such as lengthening and slimming the look of your legs and lifting the posture of your bottom.

They also come in closed toes, sandals and lots of different colors and textures with ankle ties or straps.

High heels will always be fashionable and wedge heels are a great way to get the heel without the wobble if you struggle to walk in heels.

Sabrina or kitten heels are quite in vogue.

The heel is only up to a couple of inches in height. You do still get the heel benefits but are extremely comfortable and easy to walk in.

Flat sandals or flip flops will always be comfortable if they are well made.

If you don’t fancy being completely flat you can get wedge flip flops or small heeled sandals.

A shopping tip to remember with sandals is to choose something that flatters your feet.

If you have long toes or feet, choose a flip flop that has some detail at the centre of the thong. This draws the eye away from your toes and creates width rather than length.

Sandals that have a strap or band across the foot to reveal your toes will draw attention to your toes. Trying sandals that have a thong style will reveal more of your foot.

Shopping tips show that an ankle tied sandal which will draw attention to your legs as well as your feet.

Loafers or slip on flat shoes are always comfortable.

Shoe shopping trends show that indian style satin slippers are extremely fashionable at the moment you can choose a few pairs in a variety of styles and maintain the flat heel.

A good shopping tip is to choose one with a genuine leather hard sole. The quality is better and they won’t fall to pieces after short while either.

Mules and pumps are becoming more popular and designers are creating collections of colours and styles in these ranges.

REASONABLE PRICES WITHOUT SEARCHING ALL DAY TO COMPARE PRICES

Top online shoe stores are extremely competitive.

Behind the scenes each store will compete for certain key words that their visitors search for.

For instance if you are looking for a flip flop and go to your search engine and type in ‘womens flip flops’ you will see pages of listings to choose from.

Each company’s listing has competed against the next to get higher up on the search engine page.

Their listings then entice you to click on their listing.

Just because you click on the top listing doesn’t mean you are getting the best store for womens flip flops.

It just means that particular listing has competed better for that particular word and got to the top.

Unless you have purchased shoes online and know of a few reputable stores, its best to check out a guide or read up on what to look for.

Prices vary enormously online. The top online stores remain at the top because
they offer their customers low prices and quality products.

These stores will regularly offer sales and maintain low prices.

Again, don’t expect to buy a pair of Gucci shoes for $30. You can expect to get shoes far cheaper than in the stores at the mall and a greater choice of quality designers and shoes in general.

A good shopping tip is to shop around the top online shoe stores. All have regular sales and heavily discounted lines.

HOW TO RECOGNISE POOR QUALITY

Due to the fact that online shoe stores only offer branded items, you can be assured of the quality.

A good shopping tip is to look at the shoe images on the sites you are shopping at.
They should be clear and a description and larger photo available for you to view.

Don’t waste your shopping time buying shoes from sites that offer little or no choice in terms of both styles and sizes.

The store doesn’t have to be the largest out there but any store should offer you a good selection to choose from.

The quality of the site itself is also a good indication on what you can expect in terms of service and value for your money.

If you find it impossible to locate the policy, terms of use or contact us page try and avoid. Its important to have clear policies.

A shopping tip to remember is the more customer service benefits you see the better your overall shopping experience will be with them.

IMPORTANT TIPS

Shopping tips are important if you want to do this in a breeze. Try to decide what you want before starting out and remember some of the things outlined above.

Payment is an extremely important factor and you should never give your credit card or personal details if you are not on a secure site or subscribing to something.

An accurate way and most important of the shopping tips is to check that the payment page is secure is to look at your browser. It takes a second.

The browser is the white box you see at the top of the web page beginning http://www.thenameofthepage.com

When you have selected your item[s] and click to checkout the browser screen should change to https://www.thenameofthepage.com/paymentorcheckout.html

Or something along those lines.

What is important is the little letter s. This means you are on a secure page to provide your payment details.

If you note these shopping tips your online shoe shopping experience will be a good one.

Regards

Shelley Costello

Womens Shoes Guru

About the author:
Shelley Costello is webmaster/author of the Womens Shoes Guru site which provides a complete guide and benefits to womens shoes.
Shelley works from her home in England with her partner and two young children.

How To Write A Research Paper

by: Fawad Imam
Introduction

Writing skills are essential for succeeding in high school, college, and at a job. Writing is not just an end result, but also a process that helps us develop our ideas and think logically. Begin by brainstorming topics, collecting information, taking a lot of notes, and asking a lot of questions. Keep your notes and sources organized as you go.

When developing a topic,one should look for patterns and relationships, try to draw conclusions, try discussing one’s ideas with classmates, teachers and parents. A new os diffrent perspective can help shake up ones thinking.

How to get Started

The first step towards writing a quality research paper is to organize what is to be written. It is always nice to develop an outline to help to stay on track as we write, identifying the main points and what is to be the conclusion. The introduction should give your reader an idea of the essay’s intent, including a basic statement of what the essay will discuss. One should always keep the basic outline of a simple easy first and follow it , further changes can be made as required but the basic layout is followed always. The following are the parts of the basic layout of an essay or a research paper:

The Introduction
The Body
The Conclusion
The introduction should give the reader an idea of the essay’s or papers intent, including a basic statement of what the essay will discuss. The body presents the evidence that supports the writers idea. Here concrete examples should be used and generalities should be avoided as much as possible. The conclusion should summarize and make sense of the evidence presented by the writer in the body (The Keys to Effective Writing, 2005).

These are the steps to be followed before writing any kind of paper or essay. After these basic guidelines are followed ammendments can be made according to the nature of the research paper and according to the different writing styles. Writing College research papers

College courses demand many different kinds of writing that employ a variety of strategies for different audiences. During college, it may be required to write long essays or short answers in response to examination questions or one may be asked to keep a journal, write a lab report, and document the process one uses to perform research. College writing or writing college research papers, also called academic writing, is assigned to teach the critical thinking and writing skills needed to communicate in classes and in the workplace. The quality of one’s writing depends on the quality of the thinking one does about his topic or his assignment.

The whole writing process is divided into three steps namely prewriting, writing, and rewriting or revising phases.

Prewriting: In the prewriting phase one ponders over the questions like what he has to write about, what are his feelings about the topic to be written, how is the topic to be approached, how to organize the materials and the audience who will be reading the paper.
Writing: In this phase the plan is implemented by working out the details and fine-tuning thoughts.
Rewriting: In the phase of rewriting or revising, the material or paper written is reviewed and techniques to for improving it are applied.
During these steps, there are some phases, which also take place before the final draft of the research paper is ready. The first phase would be understanding the assignment or research topic, which has been explained as prewriting earlier. Understanding the assignment or the research topic includes thinking over the fact that what kind of research topic it is and what is the main purpose of the research topic. Then in this context comes the issue of using systematic techniques such as the use of classic strategies, these strategies are ways to develop or organize a research paper, these include definition, division and classification, comparison and contrast, cause and effect, and process analysis.

Another important factor is looking at the topic from a multiple perspective, when a topic is viewed from multiple points of view; relationships which have not occurred before are visible. This approach invites the writer to look at the topic as an entity, as a process or a part of a process, and as a system or part of a system (The Writing Process, 2005).

Doing exploratory research is included here with the prewriting techniques because library research often is a way to generate ideas. As we review the literature on a subject or read in a particular area, we may note ideas that will help us get started with the writing. Analysis, the basis of many other strategies, is the process of breaking something into its parts and putting the parts back together so that one can better understand the whole. When we focus on understanding something better by comparing and contrasting it to something else, we identify and analyze the similarities and differences. Synthesizing information, all the opinions and research in support of the thesis or research paper are incorporated together. The relevant facts, statistics, expert opinion, and whatever can directly be observed with your own opinion and conclusions to persuade the audience that the thesis is correct is integrated. Synthesis is used in supporting the thesis and assembling the paper. In applying the strategy of evaluation after synthesis, first, the criteria to be used to evaluate the subject will be established and then applied to the specific parts of the subject that is being judged, and conclusions would be drawn that whether it meets the criteria.

The final draft is what we hand in as the completed paper. Before turning in the final draft, we should read what we have written all the way through at least once more. a black pen on the final paper. Choppy sentences, poor or nonexistent transitions between paragraphs, grammar and spelling errors, and other characteristics of a first draft should all disappear

Bibliography

The Writing Process, 2005. Retrieved on October 5th 2005 from: http://www.umuc.edu/prog/ugp/ewp_writingcenter/writinggde/chapter2/chapter2-20.shtml

Evaluating Internet Research Sources. Retrieved on October 5th 2005 from: http://www.virtualsalt.com/evalu8it.htm

About The Author

Fawad Imam works as a staff writer for Term Papers Corner http://www.termpaperscorner.com They Provide high quality custom term paper http://www.termpaperscorner.com/custom_term_paper.html, custom research paper http://www.termpaperscorner.com/college-term-paper.html, custom essay and thesis writing service to students and professionals.